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Castle City Creative - CPG Creative & Video Production Agency Toronto | Castle City Creative Castle City Creative - CPG Creative & Video Production Agency Toronto | Castle City Creative Castle City Creative - CPG Creative & Video Production Agency Toronto | Castle City Creative Castle City Creative - CPG Creative & Video Production Agency Toronto | Castle City Creative

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  • Email
    info@castlecitycreative.com
  • Mobile
    (416) 726-4594

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What We Do

A Creative Production Partner Built for Brand Teams

Castle City Creative helps CPG and consumer brand teams develop, produce, adapt and deliver complete campaigns across TV, online video, social, ecommerce and display.

From concepts, scripts and storyboards to live-action production, CGI, post-production, static and HTML5 banners, bilingual adaptation and final asset delivery, we bring the entire process together under one experienced team.

Whether we're starting with a new creative brief or working from assets already approved in your digital asset library, Castle City can manage the complete journey from initial idea to final campaign delivery.

As an approved creative vendor supporting brand managers across multiple global brands, we understand the real-world requirements behind CPG work: brand consistency, claims, multiple stakeholders, tight timelines, talent rights, bilingual adaptation, platform specifications and a long list of final deliverables.

Our job is to make that process easier.

iStock Contributor Portfolio

Our Work

Work Built for How CPG Campaigns Actually Run

A campaign rarely ends with one video. Brand teams need different durations, formats, languages, platforms and retail executions, all while keeping the central creative consistent.

Our work is designed with that complete system in mind.

Cover Image for Reactine Brand Affinity Ad
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Reactine Brand Affinity Ad
We worked with Reactine to produce an 'evergreen' Brand Affinity Ad for their flagship product, in both English and French....
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Listerine Ad Thumbnail
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Listerine Go! Tabs Social Ads
Commissioned for Video Editing, Post-Production and Ad Copywriting to create 5 variations of the new Listerine Ad Campaign to run...
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Nicorette ‘How To Use’ Video Series
https://www.youtube.com/watch?v=U311huNZL8M https://www.youtube.com/watch?v=DKgrmQHSe3w https://www.youtube.com/watch?v=DsgEb7scuq4 https://www.youtube.com/watch?v=IH1dFBmTHbQ https://www.youtube.com/watch?v=TlkLj4IY25s
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Our Process

From Brief to Final Delivery

Our process is designed to give brand managers one experienced partner across every stage of the campaign.

STEP 1
STEP 2
STEP 3
STEP 4
Brief & Strategy
We begin by understanding the brand, audience, campaign objective, channels, approved claims and required deliverables. From there, we establish the creative and production approach.
Creative Development
We develop concepts, scripts, ad copy, storyboards and animatics that bring the campaign idea to life while accounting for every planned format and execution.
Pre-Production
We coordinate casting, locations, crew, products, props, schedules, talent rights, voice-over and all the details required for an efficient production.
Production
We coordinate casting, locations, crew, products, props, schedules, talent rights, voice-over and all the details required for an efficient production.
STEP 5
STEP 6
STEP 7
STEP 8
Post-Production & CGI
We handle editing, colour, audio, music, motion graphics, typography, CGI, product visualization, supers and finishing through final approval.
Adaptation & Versioning
We turn the approved master creative into the durations, aspect ratios, languages, banners, statics and platform-specific versions required by the campaign.
Platform Optimization
Every asset is optimized for where it will appear, not simply resized. We follow the latest creative best practices and interface safe zones for TikTok, Meta, YouTube and Amazon, adjusting supers, framing, pacing and calls to action so key content remains clear and unobstructed by on-screen controls.
Final Delivery
Every final asset is quality-controlled, clearly organized and prepared according to the required technical specifications, naming conventions, metadata and digital asset-management workflow.

Partners

Trusted by Brand Teams and Organizations Across Canada

Castle City Creative has developed and produced work for leading consumer, health, hospitality, tourism, education and corporate organizations.

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"Likes" on Social Media
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Combined Views on TV, YouTube, Instagram, Facebook & TikTok
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Hours of Footage Filmed

Why Castle City

Built for Brand Managers. Ready for Procurement.

Direct Senior Access

Projects are led directly by Castle City’s senior creative and production team, giving clients fast answers, consistent oversight and fewer layers between the brief and the work.

CPG Experience

We understand the processes, stakeholders and executional details involved in consumer-health, personal-care, household and product-focused advertising.

One Partner, Multiple Outputs

Creative, live action, photography, CGI, post, banners, adaptation and delivery can all be managed through one coordinated team.

Market-Ready, Worldwide

We create and adapt campaigns for audiences, retailers and platforms worldwide, including coordinated English and French delivery for Canada. Digital label swaps allow us to efficiently localize approved creative for additional global markets.

Smarter Use of Approved Assets

Not every campaign requires a new shoot. We can work from existing global and local asset libraries to create efficient new executions while maintaining brand consistency.

Flexible Production

Our experience includes studios, retail environments, offices, homes, outdoor locations, professional talent, real people, babies, children and animals.

What Our Clients Say

  • I had the pleasure of working with Iky and Andrew on new creative video assets for TV, digital, and social media. Iky and Andrew were highly professional, responsive, and efficient, providing creative ideas and timely turnarounds. I was extremely pleased with the stellar quality of their work and it was a great experience working with them!
    RuiLin Guo, Assistant Brand Manager
    RuiLin Guo, Assistant Brand Manager
    Johnson & Johnson Canada
  • I have worked with Iky and Andrew on a couple video projects through the Institute for Canadian Citizenship and they have delivered great products each time! The team goes above and beyond to ensure that all necessary details are included and work with you through every edit and every step the process. Would certainly recommend and gladly work with Castle City again in the future.
    Mojann Zibapour, Bilingual National Program Officer
    Mojann Zibapour, Bilingual National Program Officer
    Institute for Canadian Citizenship
  • As a marketing committee member of Smilezone Foundation and founding partner of Next Level Thinking, I have had the pleasure of working with Castle City on 3 separate projects including one of the leading CPG clients John Vince Foods - Planters and have been exceptionally happy with their consistency, can do attitude, work-ethic, professionalism and creativity in each of the respective cases. Please consider this a full endorsement of Iky and Andrew of Castle City.
    Scott Stevenson, Founder/VP Strategy
    Scott Stevenson, Founder/VP Strategy
    Next Level Thinking
  • I used Castle City to shoot an entire educational video series; they did great work and were a pleasure to work with. I've received numerous compliments on my video series so I would happily recommend Castle City Creative!
    Gary Prenevost, President
    Gary Prenevost, President
    FranNet of Southern Ontario and Eastern Canada
  • We hired Castle City to do a product demo video for us and they did an amazing job. They were responsive, flexible and able to come up with a lot of great content on the spot. In a relatively short period of time, they were able to piece everything together and produce an awesome final product. Would highlight recommend them and will be sure to work with them again in the future!
    Alex Leduc, Founder & CEO
    Alex Leduc, Founder & CEO
    Mortgauge
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